Walk into any big box grocery store, local Mom and Pop store or standard chain grocery store and the first thing you see is everything that you DON'T need and DIDN'T come for. Manage to walk past that first minefield and think you're safe in the produce section? Think again. Next to those beautiful apples are bags of caramels, tubs of sugar-laden fruit dip and chocolate for melting and dipping. Break free from those landmines and hit the safe 'perimeter' of the store and you've just run into a display of baked goods in the shape of a football! Run past that section with your blinders on, grab the item you came to get and you're home free in the end zone...AFTER you stand in line surrounded by more candy, energy shots, beef jerky, cookies, chips, and a cooler full of sugary coffees, teas, and sodas.
Marketers are brilliant and they do their jobs exceedingly well. They count on the fact that when you enter the store you are:
I had this exact experience the last time I was at my local grocery store. I needed 4 things. Apples, pizza sauce, mozzarella cheese, and zucchini. But I was TIRED. It had been a long day and I still had a few hours to go before calling it quits. I entered the store with a purpose. Four items. That's all. However, in order to get to those items I had to pass:
So I'm spilling the secrets of the game. Here's how to get through the grocery store with your eyes open, your health in mind and how to BEAT the marketers.
So, this week's tip?
Buyer beware. Be aware at the store. Marketers are hired to get you to spend money. That is their primary purpose; to increase sales for the store and therefore increase profitability for their own company. Be an intentional consumer. Spend only what you need to, buy only what YOU want to and stay in control of your health.
Got some ideas to share on how you make it through the minefields of the grocery store? Let's start the conversation below.
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Simply put, I love life. I love the body, all things healthy, all types of movement and a good belly laugh. My hope is to share some of my experience and knowledge with you so that you can love YOUR life and be an influencer of others.
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Building a StoryBrand with Donald Miller